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5 Steps to Choosing Right Color Scheme for a Restaurant Website

Imagine a family searching for a restaurant to enjoy dinner. They stumble upon your website. And, within seconds, they form an impression based on what they see, your colour scheme. 

Is it inviting them in or driving them away? 

Studies show that 85% of people decide to purchase based on colour alone (source: Corporate Eye). For a restaurant, this could mean everything from a reservation to a missed opportunity.

Let’s break down the steps to selecting the right colour scheme for restaurant websites or apps… because it really matters! 

What’s new? Find out how to create a perfect colour palette for your website that fits your brand and draws in diners. Plus, there is a surprise bonus waiting for you at the end. 

 

How to Choose the Right Colours for Your Website? 

You’ve heard it before, “first impressions last a lifetime”. Your restaurant website is no exception. 

With diners looking for quick information, your site’s colours need to stand out and entice them in every possible way. 

Don’t worry! You don’t need to be a pro designer. These simple tips can help you get started: 

Step 1: Understand Your Brand Personality

Colours tell a story. Before picking a colour scheme, think about the vibe of your restaurant. Is it a rustic diner serving comfort food? A chic vegan bistro? Or a family-friendly pizza place? 

Each type of restaurant conveys a different message, and your website’s colours should align with that.

Consider the following options: 

  • Warm colours like red and orange evoke energy and appetite. These are ideal for fast-food chains, casual cafes, pizza restaurants, etc. 
  • Earthy tones like browns and greens work well for organic or farm-to-table restaurants. 
  • Cool shades like blue and grey suggest sophistication and calm. You can choose these options for sushi restaurants, wine cafes, etc. 

 

Step 2: Research Colour Psychology

Colours play a powerful role in shaping perceptions, evoking emotions, and influencing decisions. The right colours can create an atmosphere that aligns with your restaurant’s identity. 

Colours also influence user behaviour, subtly guiding how visitors interact with your website. For instance, certain shades can highlight call-to-action buttons, menus, or reservation links, drawing attention to key areas. 

Here’s an image of the colour wheel that can help you understand their hidden meanings: 

Tip: Think about your target audience and the emotions you want to evoke. Warm and inviting, like a cozy diner? Or fresh and vibrant, reflecting health and trust? Now, with the help of the above image, choose colours that perfectly match your vision.

Done? 

Now it’s time to arrange your chosen colours like a pro.  

Step 3: Study Competitor Websites

It’s also important to explore what’s working for other successful restaurants. 

Analyze their websites to identify patterns in their designs. See, what colours stand out and how do they make you feel?

Take notes on what works, and adapt their ideas to make your design unique.

Fun Fact:  Red and yellow say “Let’s eat!” which is why fast-food giants like McDonald’s and KFC love them. And, what about fancy restaurants? They prefer darker tones that say, “Relax and enjoy the luxury.” 

 

Step 4: Create a Balanced Palette

A good colour scheme uses a combination of 3 colours, i.e., primary, secondary, and accent colours. This ensures a cohesive and visually appealing design. Here is an overview of each: 

  • Primary colour: The dominant shade that represents your brand.
  • Secondary colour: Complements the primary shade and adds variety.
  • Accent colour: Used sparingly to highlight important features like call-to-action buttons.

Use 60% of your main colour for a cohesive base, 30% of a complementary secondary colour for balance, and 10% of an accent colour to highlight key features like call-to-action buttons. 

Don’t forget to experiment with the colours using tools like Adobe Colour to see how they will look on your pages or restaurant app. 

 

Step 5: Test and Finalize

Once you’ve chosen a colour scheme, test it on your website. Gather feedback from customers and make adjustments as needed. 

Colours that look great on your screen may appear differently on mobile devices or under different lighting conditions.

Note that a website that’s too bright or overwhelming could distract users from your menu or reservation links. So, choose wisely. 

 

Time to Build! 

Want to design your restaurant website from scratch? 

Ordrz has you covered! 

With our best restaurant website builder and advanced tools, you can design a professional and free website, specifically tailored to your brand. 

We offer a user-friendly dashboard, allowing you to add images, banners, pop-ups, pricing, and other elements with ease. 

Don’t forget to get inspiration from the premium or free restaurant website templates. This will help you create a site that’s optimized for conversions. 

Skip the stress—get started with Ordrz today!

 

Surprise Bonus: Your AI-Powered Ordering System is Here! 

With cart abandonment rates skyrocketing at an average of 74% (source: All Out SEO), it’s time to act! 

Ordrz’s AI chatbot is here to transform how restaurants handle orders—effortlessly and efficiently.

Designed for speed and ease, our AI chatbot simplifies the entire ordering process. Your customers can place orders, submit relevant queries, and get a pricing overview with just one command!

Its real-time cart updates and ability to manage special requests ensure every order is accurate and tailored to customer preferences. This allows your customers to focus on what really matters—ordering their favourite meals. While the chatbot handles the rest! 

So, what are you waiting for? Get your restaurant website now! 

 

Frequently Asked Questions (FAQs) 

What is the 3 colour strategy for restaurant websites?

The 3-colour strategy for restaurant websites involves using 60% of a main colour for the overall design, 30% of a secondary colour for balance, and 10% of an accent colour to highlight key elements like buttons or calls to action.

Which is the free restaurant website builder in Canada?

With Ordrz you can build a free restaurant website. Our dashboard lets you easily track orders, add menu items, showcase food images, and manage other essential features to streamline your online operations.

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